“When minds meet, they don’t just exchange facts: they transform them, reshape them, draw different implications from them, engage in new trains of thought. ”
—Theodore Zeldin1
If the initial task of the language of leadership is to spark energy and initiate forward motion, its never-ending task is to ensure that the change idea continues to be pursued with sustained élan, spirit, and passion. The first steps aim at creating the spark; once that’s happened, the flames need to be fanned and turned into an unstoppable conflagration. Thus it’s one thing to get people excited about a worthwhile idea: it’s another to keep that energy flowing.

Three Challenges

The challenges here are threefold.

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