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EPILOGUE
“Less is more.”
—Ludwig Mies van der Rohe
For too long, we imagined that leadership and change were the work of a few exceptional people. We were mistaken. In fact, leadership and change are driven by ordinary people who speak and act in a different way. Once we learn the language of leadership, then we can all drive change, if we want to.
The language of leadership is a language with simple principles and patterns and sequences that can make any worthwhile change idea resonate and sing. Learning these principles and patterns and sequences implies making relatively small changes to the way and the order in which we say things. But introducing those small changes can make a massive difference in how an audience reacts. As Malcolm ...
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