The Secret to Successful Knowledge Seeding

Book description

Launching a peer-to-peer knowledge-sharing platform is not easy. Online support forums have two distinct segments: those who seek product support, and those who provide it. Knowledge seekers are hesitant to ask questions if knowledge contributors are few and far between, and knowledge contributors will not sign up if there are not enough problems to solve. It is a classic chicken or egg challenge that can be effectively addressed by seeding the platform with expert knowledge.

Product information

  • Title: The Secret to Successful Knowledge Seeding
  • Author(s): Peng Huang, Ali Tafti, Sunil Mithas
  • Release date: April 2018
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT59324