Chapter 12. Presentations, away-days and exhibitions
The best ways to present
Things to remember when you are preparing to present
Things to remember when you are presenting
How the size of the audience affects your presentation
Client away-days
Manning an exhibition stand
Following it all up
‘Never overestimate your audience’s knowledge; never underestimate their intelligence.’ | ||
| --C.P. Scott (1846–1932), newspaper editor | ||
This chapter gives you lots of tips for effective presentations, but, first, one caveat needs to be given. For many people, the key trick to presenting well is about controlling their fear of public speaking – a common phobia. Just as with cold calling, knowing you are going about something in the best way it can be done is a good way ...
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