APPENDIX
What follows is a list of all of the Secrets of Word-of-Mouth Marketing from this book, collected in one place.
1. Involvement and collaboration is what it’s all about now.
2. The new media have brought a level of overload that is unprecedented.
3. Word-of-mouth marketing is not a bag of tricks that can be slipped into the standard marketing mix. You can’t try a little of it and see if it works. It’s a completely different way ...
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