1 They Be Comin’ After Ya

DOI: 10.1201/9781003133308-2

In recent years, there has been more and more of a public discussion about the need to learn how to embrace failure. Silicon Valley has even coined a neat terminology around it, and the notion of “failing fast” has found its way into many a technology company’s vision statement. As long as you learn from it, then, the thinking goes, it does not really count as failure.

Which is all well and fine in technology development, but if said failure results in, oh, the loss of the entire business, then one might reasonably argue that doing it quickly would perhaps be a tad less valuable, rather than more.

In other words, the notion is limited to certain aspects of the business. Typically it reflects ...

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