The Self-Care Mindset

CHAPTER 18A Culture of CARE^®

“People who pause together, care better and create impact together”

Seth Godin is an author, changemaker, and thought‐leader. I think of his brilliance as his ability to pause, listen, and ask questions to hone in on what's really going on to understand the consumer; how they think, feel, and make choices. I have followed Seth for years, and I've been a part of his community‐driven projects, like his altMBA, and most recently, The Carbon Almanac, which is a book that gives people who care about the environment the facts to take action by making discerning choices about our carbon impact.

He believes that when people work together, we harness ideas, inspire change, and make a difference. He's right because when we mutually care about something, we can create change, growth, and impact. I have learned three questions from Seth that I always use to avoid falling into the trap of doing more—and instead—pause to do better:

• “What's it for?”
• “Who's it for?”
• “Why does it matter?”

I asked these questions when I started this book. I ask them when I discuss new ideas with my team. And I ask them when someone feels a bit lost about the decisions they have to make.

Seth looks at our human behavior as driven by these five factors: fear, being overwhelmed, which leads to our desire for ease, greed that's fueled by survival fear, curiosity, and generosity stemming from connection. He talks about the tension we feel when facing change and the need to learn to ...