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Stage three: Create

Imagination is intelligence having fun.

At this stage of the project cycle your aim is to develop a unique and specific solution that will deliver the most appropriate remedy for your client’s problem. This part of the process is among the most exciting – but also the most frustrating.

The process offered in this stage of the model follows this pattern:

  • Process v. expert – one of the most significant issues at this stage is who provides the solution. The answer lies at the heart of what type of consulting services you are offering.
  • Managed creativity – use the CREATE model to originate and develop potential solutions for the core issue identified in the Clarify stage.
  • Divergent scanning – explore the possibility of ...

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