CHAPTER 6

The Fifth Principle of Digital Business Strategy—Current Position

Where Are We Now?

Foreword

If you have been paying attention up until now, you might very reasonably be expecting this chapter to be about the fourth principle of digital business strategy: resources. Fear not, we haven’t lost the ability to count or dropped a Principle. We find that like many of the best combinations in the world, these next three principles make most sense in relation to one another, but in this instance, that comes at the expense of numerical sequencing. Much like sweet only becomes meaningful when compared to salty and sour, and like Grumpy, Happy, and Dopey’s distinguishing characteristics really only become apparent in the context of the foibles ...

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