CHAPTER 8
The Fourth Principle of Digital Business Strategy—Resources
As promised at the beginning of Chapter 6, we now return to our Fourth Principle. In practical terms, when you are creating a digital business strategy you can of course work through the principles in sequential order and look at resources after Principles 1, 2, and 3. Resources and engine of growth are so closely intertwined, that resources can end up determining which engines of growth are available as will shortly become clear.
Many businesses begin formulating their strategy from the point of ambition, which they pinpoint under the “Know Yourself” principle. They look at what they would like to achieve, and they set out how to achieve it through their strategy. Other businesses ...
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