CHAPTER
8
What Kind of People Engage with Corporations?
Many activists came of age in the 1960s, first with the civil rights movement and then with protests against the Vietnam War. Watch any episode of Mad Men to get a taste of the stifling social and political structure of the period, and you’ll understand why a rejection of authority was also a component of the protest period. If you are a millennial, you may have seen a movie set in that time when expressions like “Never trust anyone over 30” were common. In the wake of the civil rights and anti-Vietnam war movements, the focus then turned to what became the environmental movement with the publication of Rachel Carson’s pioneering Silent Spring80 in 1962 and the first Earth Day in 1970.
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