2How Women Think

Gender Differences vs. Gender Equality

This book is premised on the fact that men and women are fundamentally different, which means they view things and respond to them differently, approach problems differently, and make decisions differently. If there were no gender differences, there would be no need to write this book.

By acknowledging these differences, our intent is not to prove that women are better than men, or vice versa, but to point out that often what passes for “gender neutral” marketing is, however unintentional, code for marketing with a male audience in mind. And when men’s historically privileged perspectives and experiences come to stand in for all of human experience, it’s women whose voices and experiences ...

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