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The Shut Up and Shoot Freelance Video Guide by Anthony Q. Artis

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BEEN THERE, DONE THAT

Commercials 101

Chris Chan Roberson, Producer/Director (Cofounder Etc Productions); Facebook.Com/Etc.Comedy

What is a Commercial?

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A commercial is (ironically) not necessarily the selling of a product, but the selling of an experience that the product is going to bring you. My favorite recent commercial is the Old Spice commercial where clearly the guy is saying, “Ladies, you want your man to smell like me? Here are tickets to that show you like, whatever the show is.” So, it’s less about your buying Old Spice and more about your buying the experience Old Spice will provide. Commercials sell experiences. In the carpentry ...

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