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The Silicon Jungle by Shumeet Baluja

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-TRUTH, LIES, AND ALGORITHMS-

July 13, 2009.

Whether it be for “show and tell” day at your local kindergarten, finding just the right caterer for your daughter’s wedding, or the going rate of enriched uranium in the underworld of Russia’s black markets, Ubatoo was the right place to find answers. Search for anything, find the best results the Web has to offer, see some ads, maybe click them, and then repeat, every day, many times a day.

Through the years, almost 87 percent of all the searches in the U.S. and over 49 percent of them worldwide flowed through Ubatoo in exactly the manner just described. And the amazing fact was that nobody—without exaggerating—nobody, at Ubatoo could have guessed the breadth of queries that would eventually be asked, ...

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