CHAPTER THREE
Responsibility Redefined
RULE #3Corporate Responsibility Is Defined Far outside the Business Gates
We know a lot about how to manage companies from the inside, but the factors that are going to makefirms flourish are increasingly external.—ROSABETH MOSS KANTER
MY FIRST JOB after college was in the California State Legislature, where I worked as a legislative aide and lobbyist for public interest groups. In 1976, I jumped at the chance to work for Arlen Gregorio, a creative and principled Democratic state senator from San Mateo County who chaired the Senate Health and Welfare Committee. An issue that was beginning to draw the attention of Senate staff was the sale of infant formula by Nestlé to mothers in what we then called the ...
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