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The Smart Solution Book by Mr. David Cotton

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Tool 4

Brain-friendly brainstorming

What the tool is

Have you ever taken part in a brainstorming session and thought, ‘There is nothing new here – I could have thought of all these answers myself’, then become frustrated that one or two dominant or senior people pushed hard to support their own ideas at the expense of sensible ideas from quieter people less confident in asserting themselves?

Our brains work best on problems at the subconscious level: the ‘Eureka!’ moment comes when we walk away from a problem. Brain-friendly brainstorming, combined with a technique called PMI (plus, minus, interesting) to sift the brainstormed ideas, overcomes both these problems.

When to use it

  • To generate ideas to be used in problem solving or decision ...

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