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The Smart Solution Book by Mr. David Cotton

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Tool 22

3D stakeholder mapping

What the tool is

In any major project or business change, it is essential to identify and manage the stakeholders – those with a vested interest in the issue. The standard two-dimensional stakeholder map is often filed away and not consulted during the lifetime of the project or change. The three-dimensional stakeholder map is constructed using a grid marked on the floor and real people who take positions in the grid, according to the level of influence, anticipated level of support and effect of the project or change on the person or stakeholder group that they represent.

In bringing the map to life, you can increase greatly the chance that the map will be used dynamically to ensure that stakeholders are appropriately ...

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