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The Smart Solution Book by Mr. David Cotton

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Tool 27

Photographic associations

What the tool is

Often, when solving a problem, we look at the most obvious causes and miss the real underlying issues. Photographic associations is a creative tool in which we make associations between randomly selected photographs and the presenting problem. As we make more creative or even outlandish associations, so solutions to the original problem will start to emerge.

When to use it

  • With creative, imaginative groups.
  • With groups who are bored with more conventional brainstorming techniques.

What you will need

  • A selection of photographs with no particular, obvious relationship to each other.

How to use it

  1. State the problem to be solved/the issue to be explored.
  2. Distribute a number of photographs ...

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