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The Smart Solution Book by Mr. David Cotton

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Tool 28

The random word technique

What the tool is

Like Photographic associations, the Random word technique allows us to make free associations between something apparently unrelated to the presenting problem and the problem itself, giving creative insights not accessible using more linear problem-solving methods.

When to use it

  • When you need to look beyond the obvious for a solution.

What you will need

  • Paper and pen or flipchart and marker pens.

How to use it

State the problem to be solved. Select a random book, random page and random line number. Find the first noun on the chosen line and write it on a flipchart. Ask the group to call out anything they associate with the chosen word – it does not matter how outlandish their suggestions ...

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