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The Smart Solution Book by Mr. David Cotton

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Tool 36

What if?

What the tool is

This technique was inspired by a TEDx talk from the guitarist/comedian Mike Rayburn, who adopts a ‘What if?’ mindset in discovering new possibilities in both stand-up comedy and music. Rayburn has suggested that, rather than starting with what is possible, we should start with what is ‘cool’! If you suspend any thoughts of what you believe to be possible now, what kind of future could you create by playing ‘What if’? The technique can turn apparent problems into opportunities, or produce the seed of a new idea that can be developed and grown using other techniques in this book.

When to use it

  • This is particularly useful in a dynamic, enterprising organisation or team that wants to explore possibilities ...

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