Book description
Why do some startups succeed while other do
not?
In a maturing online market, the cost of product development has
fallen as quickly as competition has risen, and building a viable
product is no longer enough. In this new reality,
entrepreneurs must take a smarter, more strategic approach. In this
book we'll discuss:
Why some entrepreneurs are luckier than others
How to anticipate success or failure before you begin
Why timing is everything for a startup
Strategic positioning to beat the competition
Building a business that cannot be commoditized
Methods for Improving user engagement and profits
This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.
Product information
- Title: The Smarter Startup: A Better Approach to Online Business for Entrepreneurs
- Author(s):
- Release date: February 2013
- Publisher(s): New Riders
- ISBN: 9780133372694
You might also like
book
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The missing manual on how to apply Lean Startup to build products that customers love The …
book
The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit
How do I know if my idea will work? How do I decide on the business …
book
Starting an Online Business All-in-One For Dummies®, 3rd Edition
Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting …
book
The Business Model Book
Business models are the beating heart of your firm's value proposition. Great business models drive rapid …
