February 2013
Beginner
192 pages
4h 29m
English
book
The Smarter Startup: A Better Approach to Online Business for Entrepreneurs
by Neal Cabage, Sonya Zhang
Overview
Why do some startups succeed while other do
not?
In a maturing online market, the cost of product development has
fallen as quickly as competition has risen, and building a viable
product is no longer enough. In this new reality,
entrepreneurs must take a smarter, more strategic approach. In this
book we'll discuss:
Why some entrepreneurs are luckier than others
How to anticipate success or failure before you begin
Why timing is everything for a startup
Strategic positioning to beat the competition
Building a business that cannot be commoditized
Methods for Improving user engagement and profits
This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.