The Smarter Startup: A Better Approach to Online Business for Entrepreneurs

Contents

Part 1: Think

1. Why Become an Entrepreneur?

Follow your passion

Will it make you happy?

Why are some people lucky?

Find your balance

2. What’s the Big Idea?

Brainstorming an idea

Validate your idea

Evaluate your idea

Make the decision

3. Do Your Research

Talk to your prospects

Test marketing

Define your customer

Look at your competition

Survey the battlefield

Pay attention to the 800-pound gorilla

Part 2: Know

4. Timing Is Everything

Innovation adoption curve

Commoditization of technology

The value of network effects

5. Competition and Positioning

Competitive strategy

Positioning strategy

Mind your value chain

6. Business Models

Seven business model archetypes

Defining your business model

7. Setting Up Your Business

The hacker and the ...