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The Smashing Book #2 by Smashing Magazine

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Applying Game Design Principles to User Experience Design

Written by Christoph Kolb

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What this chapter is about: Combining social psychology, game design theory and economics. The lurker phenomenon. Close-up altruism. Anticipated reciprocity. Tit for tat. Diminishing utility. Game mechanics: world, players and rules. Winning strategies for users and companies. Playbook and strategy for interaction designers. Game design techniques and real-life examples.

A designer’s ultimate purpose is not to create appealing artwork or to develop a knack for putting elements together, but rather to solve real problems and to communicate messages. Their purpose is, ...

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