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The Smashing Book #2 by Smashing Magazine

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When They Click: Psychology of Web Design and User Behavior

Written by Susan Weinschenk

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What this chapter is about: Different views on design. The importance of social interactions. Unconscious decision making. Social validation. Goal-gradient effect. Using distractions to grab attention. Satistficing. Mental models. Error handling. Inattentional blindness.

You might have heard this story about an elephant:

Aking takes his most trusted advisors and puts a blindfold on each one. He then brings them into a dark room. They cannot see anything. The king says to them, “I have been to a far away land, and I have brought back with me something that is unlike ...

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