Written by Susan Weinschenk
What this chapter is about: Different views on design. The importance of social interactions. Unconscious decision making. Social validation. Goal-gradient effect. Using distractions to grab attention. Satistficing. Mental models. Error handling. Inattentional blindness.
You might have heard this story about an elephant:
Aking takes his most trusted advisors and puts a blindfold on each one. He then brings them into a dark room. They cannot see anything. The king says to them, “I have been to a far away land, and I have brought back with me something that is unlike ...