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The Smashing Book #2 by Smashing Magazine

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Design Patterns on E-Commerce Websites (Study)

Written by Steven Bradley

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What this chapter is about: Layout. Information architecture. Navigation. Color. Product, check-out and shopping cart pages. Wording and design of call-to-action buttons. Design of contact and support pages. On-site marketing.

Designers of e-commerce websites have to take into account many things that designers of informational websites don’t. How to design the check-out process? How will the website establish trust so that visitors are willing to hand over sensitive credit card data? How will the owner respond to customer problems and questions?

Owners often pack their e-commerce ...

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