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The Smashing Book #2 by Smashing Magazine

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The Principles of Great Graphic Design

Written by Matt Ward + Alexander Charchar

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What this chapter is about: The meaning of graphic design. The difference between good and great design. Timeless design. Relational minimalism. Importance of contrast, space and tension. Typography. Visual voice.

Despite some prevailing preconceptions about the work we do as Web designers, one simple truth remains: Web design and graphic design are not synonymous. They are related, certainly, and they intersect with each other in many ways, but they are distinctly separate in certain areas and need to be considered on their own merits and theories.

One of the main distinctions ...

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