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When you want to align your agenda to everyone else’s

Have you ever been bored during someone else’s communication?

Has anyone ever been bored during yours?

It’s notoriously hard to align your agenda with someone else’s. But failing to do so causes big problems – people don’t buy-in, strategies don’t land, stakeholders don’t engage, teams don’t function, families argue . . . the list is endless.

In short, if you don’t adapt your messages, people aren’t persuaded. Communications take too long. They don’t work.

Identify “Why That’s Good”

To help align agendas, prepare your communications by playing the “Why’s That Good Game”, where you imagine:

  • Your audience saying “Why’s that good?” to your agenda; and
  • You replying with “Well, it’s good for you because”. ...

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