The Snowball Effect: Communication Techniques to Make You Unstoppable

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When you want to stand out from the crowd

The previous two chapters looked at how to make more sales, including how to improve your sales communications.

Another key component of selling anything – yourself, your ideas, your proposals – is that you stand out from the crowd.

After all, to convince someone to choose you, you must appear different to their alternatives. If you’re not, you won’t “win”.

Here are six approaches to help you do this really well. One of my customers christened these the Super Six.

Method #1: Provide “wow” moments

People want amazing experiences that they remember for years. So, go the extra mile to provide them with “wow” moments.

I use the phrase “extra mile” deliberately. Most people think they do this. They don’t, or it ...