The Snowball Effect: Communication Techniques to Make You Unstoppable

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When you want to get things right first time

“Give me some Rules of Thumb about communication that I can follow every time. Without thinking.”

So said one of my customers recently. I asked what areas he was most interested in.

Him:	Well, when I’m making a formal presentation, should I use PowerPoint or not?
Me:	I don’t know. It depends what your audience wants. Your best bet is to ask how they want you to deliver it.
Him:	OK, but if I do use PowerPoint, should I send the slides in advance, or take everything with me on the day?
Me:	It depends. I suggest you ask if they want to see something upfront.
Him:	And, should I start my presentation with background information, to set the scene?
Me:	It depends. Many people don’t care, but some do. I’d ask them ...