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The Snowball Effect: Communication Techniques to Make You Unstoppable by Andy Bounds

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39

When you want to create great visuals to enhance your message

Have you ever seen a slide like this?

c39-fig-5002

And have you ever thought: “This is terrible. It’s boring. It isn’t tailored to me. I just don’t care.”

Now two worrying questions:

1. Have you ever used wordy slides like this?
2. And what do you think your audience thought when you did?

Your slides should enhance your message, not dilute it. In fact, I’ve seen slides which actually contradict the message, like the one above: the “cutting-edge approach” doesn’t extend to the slide design, apparently.

Fortunately, it’s easy to transform these boring slides. There are six easy steps – my Slide Rules. ...

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