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When you want to start a presentation brilliantly (when your audience is large and/or doesn’t know you)

Have you ever looked at a conference speaker and thought “Why am I listening to you?”

That’s pretty unpleasant for you.

And it’s terrible for him.

Similarly, when you’re the speaker, you want your audience to think – before you even walk on stage:

1. I need to hear this topic; and
2. From this person.

To help achieve both, ask your introducer to say two things:

1. Why your topic is critical to the audience; and
2. Why you can help.

For example:

“As we all know, things are difficult right now. Our competitors continue to raise their game. Our customers are demanding more and more from us, for no extra money. We have to go up a level.

I’m delighted to ...

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