When you want to enjoy attending networking events

“Working a room” is an important business skill. But it isn’t easy. How to start? What to say? How to make it an interesting two-way conversation? And – something people often ask for help with – how to get away from someone boring, without being rude!

Most people don’t feel comfortable networking. In fact, I’ve found that many think it’s harder for them than others. For instance, I recently asked a conference audience of 450-ish whether they thought networking was harder for them than everybody else in the room. Virtually everybody put their hands up. I said “Well, you can’t all be right!”

Yes, networking is hard. But it’s hard for pretty much everybody. This chapter removes all that, by showing ...

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