When you want to stop diluting other people’s messages


Cascading other people’s messages is hard. You might:

  • Have been given poor material.
  • Have no time.
  • Not agree with the message.
  • Feel uncomfortable delivering it.
  • Think it’s not your job.
  • Just not want to.
  • Feel annoyed with your team that day, so don’t want to talk to them about anything.
  • Think the message is boring, pointless or “corporate drivel”.
  • Find it hard to passionately deliver someone else’s words (I know I do).
  • Think “there are just too many of these cascades”.
  • Expect these so-called “critical” messages to be superseded by Something More Important in the next few days.
  • Feel unsupported by the ...

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