The Snowball Effect: Communication Techniques to Make You Unstoppable

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When you want to stop diluting other people’s messages

Cascading other people’s messages is hard. You might:

• Have been given poor material.
• Have no time.
• Not agree with the message.
• Feel uncomfortable delivering it.
• Think it’s not your job.
• Just not want to.
• Feel annoyed with your team that day, so don’t want to talk to them about anything.
• Think the message is boring, pointless or “corporate drivel”.
• Find it hard to passionately deliver someone else’s words (I know I do).
• Think “there are just too many of these cascades”.
• Expect these so-called “critical” messages to be superseded by Something More Important in the next few days.
• Feel unsupported by the ...