When you want to stop wasting your time with people who can’t make decisions

“My friend fancies you.”

The teenagers’ favourite chat-up line. And also one of the most useless. Because, as we all know, when you’re looking for love with that special someone, asking your friend to ask on your behalf rarely works:

  • Your “date” will wonder why you aren’t asking.
  • If you’re not there, you can’t react to what he says.
  • Chinese Whispers means messages might be misinterpreted.
  • Your chances of success depend on his relationship with your friend.

Let’s face it: involve a middle-man and your chances plummet.

It’s the same at work. When you want to influence projects, you must speak with the main decision maker directly, not indirectly through a middle-man. This involves ...

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