“Our world is made up of those who make things happen and those to whom things happen. The leaders and the led. And what makes the difference? The leaders get their own way. They know how to persuade. I have never met anyone who knows more about this than Andy Bounds. And in this book, he tells you exactly how you can acquire it.”

Drayton Bird, the world’s leading authority on direct marketing

“Another excellent book from Andy Bounds, designed to help businesses communicate more effectively. Ours is one of the world’s largest accounting networks, and over the last 12 months Andy has transformed the way we speak with our clients, prospects and colleagues. His techniques and methods are simple but effective, and they are making a big difference to ...

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