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The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer, First Edition by Clara Shih

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2. The Internet of Everything and Big Data Explosion

“Hiding within those mounds of data is knowledge that could change the life of a patient, or change the world.”

—Atul Butte, Stanford School of Medicine

Twenty-five years ago, a young computer scientist by the name of Tim Berners-Lee presented a paper on the World Wide Web, outlining an easy way to access files on connected computers. Little did he know that his idea would pave the way for a global phenomenon that would touch billions of people and transform every aspect of our lives. Berners-Lee’s vision transformed the way the world communicates, discovers, and transacts. But web pages were just the beginning—they were the first wave. The second wave of the Internet was about connecting people. ...

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