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The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer, First Edition by Clara Shih

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9. Social Recruiting: How Recruiting Is Becoming Like Marketing

“The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.”

—Steve Jobs

Just as all customer-facing aspects of business have been totally transformed by Social Business, so too have recruiting, retention, and engagement of an organization’s employees undergone a sea-change as a result of the social media explosion. Today’s social, always-connected consumer is also your employee. The ubiquity of consumer social media profiles on LinkedIn, Twitter, and Facebook has made it possible for the first time to reach and connect at scale with passive candidates—that is, those not actively looking for a job but open to exploring new opportunities—which ...

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