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The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer, First Edition by Clara Shih

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12. The Changing IT and Information Security Landscape

“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.”

—Bill Gates

Every sector in every region around the world is being transformed by the onslaught of disruptive consumer technologies. Pushed by their customers, general managers, heads of sales and service, chief marketing officers, and VPs of recruiting know that they face a Social Business Imperative—that every company today must become a high-technology company, and that every leader must master innovation as part of his or her role. They and their teams are rushing to keep up with today’s social, always-connected customer, and ...

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