SECRET 4INCENTIVIZE INTELLIGENTLY

Call it what you will, incentives are what get people to work harder.

—NIKITA KHRUSHCHEV

THE ENCHANTED FOUNTAIN

Deborah wants an Enchanted Fountain. All her friends have one. And she should be able to afford it: they only cost $2.

Two dollars in YoCash, that is—virtual cash for the Facebook-based game YoVille from social network game developer Zynga. The Enchanted Fountain would make a nice water feature for Deborah’s virtual home in YoVille, a personalized space in Facebook and a digitally simulated environment in which she can entertain and interact with others.

The problem is that Deborah doesn’t have any virtual cash left for her Enchanted Fountain. Of course, she could buy some more virtual case from Facebook ...

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