SECRET 12BE PURPOSE DRIVEN
What on earth am I here for?
—RICK WARREN
A HALLMARK MOMENT
Michelle was having a “Hallmark Moment.” A friend just sent her a sappy card that was meaningful and touching. So meaningful, in fact, that she wanted to share that experience with her friends—on Facebook.
Rather than just submit a status update to her Timeline, Michelle used an app called “Tell Them” that Hallmark had developed just for such occasions. But more than simply sharing her experience, the app allowed her to “make a vow”—to tell someone, perhaps in this case the person who sent the card, something special. It was her way of expressing appreciation, both personally and publicly. If she chose, she could also add the vow to her Timeline, so her friends ...
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