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Jennifer has just spotted a dress that she knows her young daughter Alyssa will just love. It’s a pink, flowery, and exceptionally girly dress from Halabaloo. Jennifer spotted the dress on Pinterest, the popular image-sharing and scrapbooking site organized around themed online “pinboards” of images clipped from the web and “pinned” according to interest area.

Jennifer is a dedicated follower of kids’ fashion and uses Pinterest to create and share online scrapbooks of fashion finds for Alyssa. She pins the Hulabaloo dress to her party clothes pinboard, allowing it to be seen and then “repinned” on other users’ ...

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