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The Social Employee: How Great Companies Make Social Media Work
book

The Social Employee: How Great Companies Make Social Media Work

by Cheryl Burgess, Mark Burgess
August 2013
Beginner content levelBeginner
288 pages
6h 31m
English
McGraw-Hill
Content preview from The Social Employee: How Great Companies Make Social Media Work

ACKNOWLEDGMENTS

In writing a book that focuses quite a bit on the idea of building rich communities, we could not be more grateful to the members of our own networks. Without their stories, support, advice, contributions, and guidance, this book would have turned out very differently.

At Adobe, we’d like to thank Ann Lewnes, Maria Poveromo, Pooja Prasad, Katie Juran, and Lisa Smith for taking the time and care to make their brand’s story really sizzle. A special thank you also goes out to Brad Rencher, who helped plug us in to the amazing Adobe team.

Our sincerest thanks go out to Tim Suther and Mark Zembal for bringing Acxiom’s story together. Our thanks go as well to Mark Donatelli, Allison Nicholas, and Mark Ogne for contributing their own ...

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Publisher Resources

ISBN: 9780071816410