O'Reilly logo

The Social Employee: How Great Companies Make Social Media Work by Mark Burgess, Cheryl Burgess

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

AFTERWORD

Technology is neither the story nor the secret sauce behind the highest performing brands. The story lies in their people, employees who dream, champion, live, socialize, and deliver the brand to customers. They drive the brand’s real value.

Smart brands today are adept at leveraging technology, the Internet, and an array of social media tools to build and enhance their customer relationships, and hence their business. Still, Cheryl and Mark Burgess would agree that the most valuable brands are the ones that tap into and answer the deep emotional needs of both their customers and their employees. These needs are not modern or complex; they are time-honored—really timeless—and simple: employees need to believe in and own a stake in their ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required