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The Social Employee: How Great Companies Make Social Media Work by Mark Burgess, Cheryl Burgess

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CHAPTER 1The New Normal–Even Change Is Changing

The whole world has gone social.

Well, perhaps that’s not entirely true. As far as the human race is concerned, the world has always been social. Humankind, after all, would not have lasted very long if early societies hadn’t adapted a spirit of collaboration, common purpose, and shared destiny. We are inescapably and inextricably linked together. We rely on these connections for just about everything, from interactions as simple as checking in with loved ones to activities as complex and multifaceted as coordinating social revolutions. We can no longer ignore the fact that social media platforms have fundamentally rewired the way we build relationships in the digital village.

While going social ...

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