Skip to Main Content
The Social Employee: How Great Companies Make Social Media Work
book

The Social Employee: How Great Companies Make Social Media Work

by Cheryl Burgess, Mark Burgess
August 2013
Beginner content levelBeginner
288 pages
6h 31m
English
McGraw-Hill
Content preview from The Social Employee: How Great Companies Make Social Media Work

CHAPTER 2The Blue Focus Marketing® Social Employee Möbius Model™

Now that the fundamental principles of branding have been turned on their head, brands can’t afford to keep carrying on with business as usual. Consumers are tired of feeling targeted, as if their only value to a brand is their demographic status. Brands enjoyed a great deal of success in the twenty-first century by targeting a specific market and then beaming their prospects a generic, one-size-fits-all advertisement. If the brands didn’t get the results they were looking for, they’d simply become more persistent with their campaigns.

Today, however, we’re well into the age of individuals. TIME magazine first heralded the dawning of this new era in 2006, when it boldly declared ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Social Customer Experience: Engage and Retain Customers through Social Media

Social Customer Experience: Engage and Retain Customers through Social Media

Dave Evans, Joe Cothrel

Publisher Resources

ISBN: 9780071816410