Yes, rules are made to be broken, and I’d rather you take a playful and experimental approach to your social media platforms than become a cookie-cut automaton who is boring and not worth time and attention. Having said that, there are some basic principles in relation to how to engage online that I think are worth adopting.
These should be familiar to you. I could say, ‘As in real life, so online’, and assume you always behave well, but we know that different contexts support different types of behaviour. For example, even though you’re both a pedestrian and a motorist, you behave differently when you’re on foot and when you’re behind the wheel. When you’re on foot you probably glare at the driver who is trying to push into the intersection as you cross at your own pace, and when you’re the driver you sit there impatiently, wishing the pedestrian who seems to be deliberately sauntering would just hurry up.
So here are some of the benchmarks of good social media behaviour: