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The Social Executive: How to Master Social Media and Why its Good for Business by Dionne Kasian-Lew

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Index

 

  • 100 000-student classroom

 

  • ACCC see Australian Competition and Consumer Commission
  • Adamson, Walter
  • Afshar, Vala
  • Agarwal, Rohit
  • Altimeter Group
  • Amazon
  • ANZ Bank
  • Australian Competition and Consumer Commission (ACCC)
  • Australian Stock Exchange

 

  • Baer, Jay
  • B2B see business-to-business
  • B2C see business-to-consumer
  • BCG see Boston Consulting Group
  • Beinggirl.com
  • Blip.tv
  • bookmarking sites
  • Boston Consulting Group (BCG)
  • Brandle
  • Brier, David
  • broadband internet
  • Bufferapp.com
  • business–to–business (B2B)
  • business–to–consumer (B2C)

 

  • Capgemini
  • chief information officer (CIO)
  • chief marketing officer (CMO)
  • CIO see chief information officer
  • Clark, Dorie
  • CMO see chief marketing officer
  • coding websites
  • content marketing
  • Coursera
  • Criado-Perez, Caroline
  • crisis management
  • crowdfunding
    • — sites
  • crowdsourcing
    • — business
    • — citizen journalism
    • — citizen science
    • — paid
    • — platforms
    • — unpaid
  • C–suites
  • customer service and care
  • Dailymotion
  • data mining
  • data.org
  • data.org.uk
  • Data Protection Commissioner (DPC)
  • Dell
  • Deloitte
  • 99 Designs
  • Digirati
  • digital and social media assets
    • — defensive strategy
    • — forward-looking
    • — future of reputation
    • — online reputation management
    • — over-sharing
    • — professional privacy
  • digital economy
    • — baseline
    • — definition
    • — future growth
    • — growth
    • — productivity
    • — and shopping
  • digital footprint
  • digital literacy
  • digital natives
  • Dignan, Aaron
  • direct messages (DM)
  • DM see direct messages
  • Docstoc
  • Domo
  • Dorsey, Jack
  • DPC see Data Protection Commissioner
  • Dribbble

 

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