Why Your Customers Want You to Be Good, and What You Can Do About It
The last week of May into the first week of June 2020, similar images kept popping up in my social media feed. Major companies were tweeting out images of white text on all-black backgrounds. As I kept scrolling, more kept popping up: Amazon, Disney, TikTok, the NFL, Marvel. Even video game companies like EA Sports and PlayStation had their own versions.
These white text/black background images were, of course, responses to the murder of George Floyd and in support of racial justice. The collective despair and anguish that we all felt while watching the 8-minute, 46-second video ...
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