Leadership should be born out of the understanding of the needs of those who would be affected by it.
In the previous chapter we talked about business as a community rather than as a bureaucracy, and we looked at UBM as an example of a company that successfully made the switch to a community. Our premise for advancing the community model is that the traditional bureaucratic model is fast becoming obsolete in the Social Age. This is an age in which information is ubiquitous, and it’s one in which there are no barriers to influencing both the creation and meaning of information, constantly and in real time.
Earlier we introduced the term “Social Energy,” a key resource in the Social Age. If ...