The Social Media Strategist: Build a Successful Program from the Inside Out

CHAPTER 3OWNING SOCIAL MEDIA

There’s an age-old trick played by most children with their parents in order to get their way. I’m willing to wager that at one point during your childhood you tried it. (I’ll confess that I did!) Imagine a child wants to do something like go online to play Club Penguin. The child asks one parent—say, Mom—if she can go online. Mom says no. Undeterred, the child approaches Dad with the same question, hoping that he will unwittingly give the desired answer despite Mom’s denial. In the child’s young mind, she’s insured against punishment because she asked Dad, and Dad said yes, so how could she be disobeying?

Almost every parent, or for that matter almost anybody who was once a kid, can relate to this concept of divided ...